Except that LJ doesn't sell the magazine

Of course they do! That's what I'm buying when I pay for my account. That's the whole point I was making with my original post.

I could also argue they are selling it to the advertisers, but again I'm not sure how that revenue stream works.

Personally, I just like people to use the right words. Failing to do so suggests a lack of understanding of th situation.

Or a disagreement as to the nature of the situation. :-)