love bug

[the_siobhan]

Psychographic marketing techniques helped Raid roach spray marketers discover that the reason low-income Southern women were the heaviest users of roach spray was that "a lot of their feelings about the roach were very similar to the feelings that they had about the men in their lives," said an advertising executive on the account.

They said the roach, like the men in the their life, "only comes around when he wants food."

The act of spraying roaches and seeing them die was satisfying to this frustrated, powerless group.

~American Demographics, November 1991

Comments

[greylock.livejournal.com]

So, Southern women are repressed psychopaths who just haven't upgraded to cats and puppies?

You might be interested in a show called The Gruen Transfer (www.abc.net.au/tv/gruentransfer/) which you should be able to watch online. I'm pretty sure the ABC doesn't block content by IP like the BBC or the US networks.